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What are banner ads? So what is banner blindness? What can you do to avoid banner blindness? Is it safer to stop investing in Business Email List banner ad campaigns? Conclusion: Banner Blindness can be an obstacle to your goals What are banner ads? Before we can begin to understand what banner blindness means, we first need to Business Email List to understand what a banner ad is . The first distinction to make is that a banner ad is not a popup. Pop-ups are ads that have an "x" that can be clicked to remove the ad Business Email List from your screen and are usually blocked by an ad blocker plugin in your browser. Banner ads are ads that are embedded by an ad server on a website and displayed at the top, middle, or bottom of a web page. They are Business Email List sometimes called digital billboards, as they are generally static Business Email List advertisements intended to attract enough attention in a reader that they click away from the website and onto the Business Email List advertiser's site. While any website can have a banner ad embedded on its pages, they are most commonly found on news sites or aggregation sites. These ads are different from sidebar ads Business Email List in that a banner is meant to grab attention before the reader scrolls down the page. This type of banner can also be included in a page by the brand itself to promote a product, event or rich material. For Business Email List example, if one of our blog posts will talk about Content Marketing best practices, we could include a banner in this ebook: So what is banner blindness? Think about the last time you really paid Business Email List attention to the sound of your refrigerator running or your heating system turning on. While these sounds were initially prominent when you moved into your home, after a Business Email List while you've probably gotten used to hearing them and now tend to tune them out during everyday life.